Mission

Rich Nature’s mission is to provide customers with primarily Raw, Functional, Health, mostly Organic, and always Delicious Food – all from natural sources with health benefits. Rich Nature’s products will never contain preservatives, artificial flavors or colors, or synthetic ingredients.

Philosophy

If it’s natural and came from the earth, we want to know about it. Whether we’re working on supplements or the next super food treat, we want to know how it benefits our health and how it can then be incorporated into our daily diet without having to completely rethink the way we eat.

Company History & Founders

Rich Nature Nutraceutical Laboratories Inc. is simply known as “Rich Nature Labs” and “Rich Nature”.  We were officially founded in 1998, but the founders began their hunt for high quality “super fruits” in the early 1990’s. The founders, Richard Zhang (President), and Xiaoping Zhang (Vice President), established Rich Nature originally as a bridge between Western and Eastern Medicine (particularly Traditional Chinese Medicine OR “TCM”).

Rich Nature produced several herbal formulas independently and for other companies by utilizing their extensive network of global Doctors and Pharmacologists. Xiaoping Zhang was an Internal Medical Doctor in Beijing before moving to the US. Her father, Dr. Yue Li Cui, was the Minster of Health for China. His expertise with TCM made him one of the most respected leaders in Eastern Medicine to this day.

Thanks to Xiaoping and Dr. Cui, Rich Nature began with a powerhouse of knowledge about herbs, formulas, and nutraceuticals.