What’s so special about having our own Goji Berry CO-OP farm? It’s simple, really. Having our own Organic farm makes getting Goji Berries to you a 2-step process. AND, you have traceability with the food you’re eating – the Rich Nature customer knows where they got it from and who to hold accountable.
Rich Nature’s 2-step Process:

- Step 1: Farming – When berries are ripe, they’re picked, dried, and packed. Our farm is a CO-OP, which means it’s made of smaller farms all working for our goal.
- Step 2: Exporting from China to Rich Nature – The packed berries are shipped directly to Rich Nature warehouses, or in some cases, directly to our customers! Our products are then packed locally and available for sale.
Other Goji Berries resellers have up to 5-Steps

Since Goji Berries may be just one of hundreds of products other companies carry, there’s much less control over the quality of their Goji Berries. There is also much less traceability, which means if something goes wrong, who can the customer and retailers blame?
- Step 1: Farming – The berries are picked, dried*, and packed. These may be individual farms each with their own business plan.
- Step 2: Selling within China – It is very common for agricultural products to be sold within the city, region, or country. Farmers may sell their berries to buyers from local retail stores, restaurants, or export brokers / international distributors.
- Step 3: International Distributors – Berries collected by regional or local buyers may turn around and sell these to International Distributors, who imports these berries into their country. Somewhere along the way the berries are packed, but at which point is unclear.
- Step 4: Buyer – When the berries have reached the port of sale in the intended country (i.e. from China to the US) they may be sold from International Distributors to new Buyers (for retail outlets or worse, another distribution company).
- Step 5: Retailer – Finally! The berries reach your store where you’ll be able to buy them.
- No traceability – By the time the berries reach step 3, who knows where they came from, and much less who’s responsible in the event of a mistake.
* A note about the drying process – drying processes vary. Sometimes the term sun–dried is used literally: berries are laid under the sun on a tarp or sheet to dry out in the fields! Rich Nature uses Organically certified machinery to dry our berries.
The BIG difference: Our team flies to China to meet face to face with our farm managers and production personnel to ensure that OUR berries, managed and grown Organically by Rich Nature, are in perfect health and up to OUR standards.
About the Farm
Rich Nature Goji Berries are produced in 500 acres of Organic farmland in Ningxia, China. Ningxia is where the berries have long been commercially cultivated for its superior quality, and to this day, still the most fertile and best area for Gold Standard Goji Berries.
Our farm complies with China’s Green Food Production Standards (no pollution!) and our berries are tested by independent labs in the US to make sure there are no chemicals or pesticides present. This is an extra step to guarantee our products.
Rich Nature Promise – you’ll never get puny inferior berries with Rich Nature. We believe that you truly get what you pay for. Our berries are large, they’re sweet, they’re delicious, and most of all, they’re packed with nutrients.
Sometimes, size does matter.


